More revenue from the traffic you already have.
GA4 setup, heatmap analysis, A/B testing, and conversion funnel fixes. For businesses with existing traffic that want more from every visitor.
Book Free CRO Audit →No pitch. No retainer commitment. Just a 30-minute funnel review.
You're paying for traffic that was never going to convert.
Most businesses run ads. Most businesses watch traffic climb. And most businesses still wonder why revenue isn't following. Here's what's actually happening:
Leaking Funnel
Visitors hit your landing page and leave in under 8 seconds. The page doesn't answer their question fast enough, doesn't build trust, and doesn't give them a reason to act.
Guesswork Decisions
Design changes get made by opinion. "Let's try a red button." Without data, you're spending dev time on changes that could actively hurt you.
Disconnected Traffic & Pages
Your Google Ads send buyers to a generic homepage. Message mismatch bleeds conversions at every step — before a visitor even reads your offer.
Every visitor who leaves without converting is money you already paid for — twice.
Structured tests. Real data. Measurable revenue lift.
We don't guess. We don't redesign pages because they look boring. We run a diagnostic, identify the highest-impact conversion blocks, build hypotheses, and test systematically — the same process used by the world's most profitable eCommerce stores.
CRO Audit & Funnel Mapping
We start with a full technical and behavioural audit — GA4 data, Hotjar heatmaps, session recordings, and funnel drop-off reports. You get a prioritised list of exactly where you're losing money and why.
Hypothesis Building
Every test starts with a data-backed hypothesis. Not "change the button colour" — but "adding social proof near the checkout CTA will reduce abandonment because visitors need trust confirmation before committing." We write those.
A/B Testing & Experimentation
We build, QA, and launch tests using industry-standard tools. Tests run until statistical significance is reached — not just "a few days." No gut-feeling calls-to-stop.
Implementation & Iteration
Winning variants get implemented. Learnings feed the next test. Over 90 days, your site compounds improvements — each test builds on the last. That's how +32% becomes +60% over time.
Everything that moves the conversion needle.
CRO Audit
Full funnel diagnostic using GA4, Hotjar, and session data. We map every drop-off point and hand you a prioritised fix list — even if you don't hire us for implementation.
A/B Testing
Structured experiments on headlines, CTAs, form layouts, trust signals, page flow, and pricing pages. Tools: VWO, Google Optimize, Convert. Every test documented and tracked.
Landing Page Optimisation
We rebuild or refine landing pages for paid traffic — matching message to ad creative, building above-the-fold trust, and guiding visitors to the one action that matters.
Checkout & Cart Optimisation
For eCommerce: reduce abandonment at cart and checkout — the highest-value pages on your store. Even small wins here compound massively.
GA4 & Analytics Setup
We configure GA4, event tracking, funnel reports, and custom dashboards so you always know what's happening — and why.
Heatmaps & UX Research
Scroll maps, click maps, and session recordings reveal exactly how real users interact with your pages. We translate observation into structured tests.
What systematic CRO actually delivers.
CRO Changed the Math. +41% Checkout. 8x ROAS.
A Shopify eCommerce brand came to us with 1.8x ROAS and a converting store that should have been doing 3x their revenue. We ran a full CRO audit, rebuilt two key landing pages for Google Ads traffic, and restructured the cart flow. Combined with a Google Ads rebuild, they hit 8x ROAS and $300K+ in revenue within 60 days. CRO alone drove a +41% lift in checkout completion rate.
See Full Case Study →CRO that's connected to everything else.
Most CRO agencies operate in isolation. They optimise your landing page — but they're not the same team managing your ads, building your store, or writing your content. So the tests they run are disconnected from what's driving your traffic.
At BillionX Software, CRO isn't a bolt-on. It's baked into every service we run.
Your Ads + CRO Together
We manage your Google Ads and Meta Ads campaigns and your landing pages simultaneously. Message match — the single highest-impact CRO lever — is maintained automatically.
→ See our Google Ads serviceYour Dev + CRO Together
When a winning test needs permanent implementation, our dev team handles it. No back-and-forth with a separate agency, no delayed timelines, no "we don't have access to the site."
→ See our Shopify development serviceYour SEO + CRO Together
Organic traffic that converts. We build pages that rank and convert — not just pages optimised for one at the expense of the other. The only agency managing both simultaneously.
→ See our eCommerce growth serviceCRO answered directly.
A conversion rate optimisation (CRO) company analyzes your website or landing pages and uses data, testing, and UX research to increase the percentage of visitors who take a desired action — like making a purchase, booking a call, or signing up. The goal is to get more revenue from existing traffic, without spending more on ads.
Still have questions? Schedule a 15-minute call → No sales pitch — just answers.