Google Ads managed for revenue, not just clicks.
Search, Shopping, and Performance Max campaigns for eCommerce brands in USA, UK, and Australia. Full conversion tracking and monthly revenue attribution.
BillionX manages Google Ads and PPC campaigns for eCommerce brands and growing businesses in the USA, UK, Europe and Australia — combining paid media strategy, creative, and CRO into one accountable growth system.
US eCommerce Brand · Google Ads
✓ GA4 dashboards available on request
Our Google Ads results speak for themselves.
Why Most Google Ads Campaigns Waste Your Budget
Every business that's tried Google Ads has a version of the same story. The agency sends weekly reports full of impressions, clicks, and CTR. The dashboard looks healthy. But the revenue doesn't move. You're paying for activity, not outcomes.
Here's why that happens — and why it keeps happening with most PPC agencies.
They're chasing clicks. You need customers.
Most PPC agencies get paid the same whether your campaign converts or not. So they optimise for what makes the reports look good — impressions, click volume, CTR. None of that pays your invoices. Revenue does.
They send traffic to a page that doesn't convert.
Running Google Ads without CRO is like filling a bucket with a hole in it. You're spending on clicks that land on pages that weren't built to convert. The problem isn't your traffic — it's what happens after the click.
Ads managed in isolation never reach their ceiling.
Google Ads data tells you exactly what keywords, audiences, and intent signals are converting. That data should be feeding your SEO strategy, your landing pages, and your product decisions. An agency that only runs ads leaves 60% of the value on the table.
Google Ads Management That's Accountable to Revenue
BillionX doesn't manage Google Ads as a standalone service. We build a revenue system around your campaigns — from keyword strategy and ad creative all the way through to the landing page, the conversion, and the analytics that tell us exactly what to do next. We've done this for 10+ years. Here's what that looks like in practice.
We report on revenue. Not clicks.
Every monthly report we send shows you one thing first: how much revenue your Google Ads campaigns generated that month, what it cost to generate it, and what your return was. Impressions, CTR, Quality Score — those are operating metrics. We track them internally. You get the number that matters: revenue in versus ad spend out.
We fix the conversion problem, not just the traffic problem.
Running Google Ads to a page that wasn't built to convert is expensive. Before any campaign launches, we audit the destination page against conversion rate benchmarks. If it needs work, our CRO team rebuilds it in parallel with the ad setup — so your clicks have somewhere worth landing. See our CRO services. You're paying for clicks either way — make sure they land somewhere worth landing.
Your Google Ads data makes your SEO better. And vice versa.
Google Ads tells you which keywords drive actual purchase intent. That data goes directly into your SEO content strategy — so you build organic rankings for terms you already know convert. See our SEO services. Meanwhile, your SEO rankings reduce paid search dependency over time, lowering your effective CPA. Running both under one roof means neither is running blind.
You work directly with the people running your campaigns.
There's no account manager sitting between you and the campaign. When you ask a question about performance, the person who responds is the same person who set up the bid strategy and wrote the ad copy. Dushyant, the founder, is personally involved in every account. You're not client #87 assigned to a junior hire six months into the job.
Everything Your Google Ads Campaign Needs to Perform
One fixed scope. Every component included. No hidden extras.
Campaign Strategy & Structure
We architect your account from scratch — or diagnose why your existing structure is bleeding budget. Every campaign is built around your revenue targets, margin data, and conversion funnel, not Google's default recommendations.
Buyer-Intent Keyword Research
We map your keyword landscape from search intent outward. High-intent commercial terms and competitor-adjacent keywords, paired with negative keyword lists that stop you paying for clicks that will never convert.
Ad Copy That Stops the Scroll
We write responsive search ads, callout extensions, structured snippets, and sitelinks that speak to the specific intent behind each search — not generic copy rotated across campaigns.
Landing Pages Built to Convert
Clicks are only half the equation. We review and, where needed, rebuild the destination pages your ads send traffic to — built around conversion psychology, not brand aesthetics. See our CRO services →
Bid Strategy & Budget Control
We manage your budget as if it's our own. Manual CPC, Target ROAS, Target CPA, or Performance Max — the right strategy depends on your account's data maturity. We make that call with data, not guesswork, and adjust weekly.
Revenue-Focused Reporting
Weekly reports. Monthly reviews. Every one tied to revenue, ROAS, and customer acquisition cost — not impressions. GA4, Google Ads, and your Shopify or CRM data connected into one clear picture.
From 1.8x to 8x ROAS. 60 Days. One Google Ads System.
A US-based eCommerce brand had been running a single Google Ads campaign for 18 months — $8,000/month, 1.8x ROAS. We audited and found 47% of budget going to irrelevant search terms, no Shopping campaigns, and a landing page converting at 0.9%. We rebuilt the account, launched Shopping and Performance Max alongside Search, and rebuilt the landing pages with CRO in parallel. 60 days: 8x ROAS, $300K+ revenue, CPA from $87 to $19.
See Full Case Study →From Free Audit to First Revenue in 14 Days
No 6-week onboarding. No committees. We start running in two weeks.
Google Ads Management for eCommerce & Growing Businesses
We're not the right fit for everyone — and we'd rather be honest about that upfront.
eCommerce & Shopify Brands
You have a proven product and you're ready to scale ad spend profitably. Whether you're on Shopify, WooCommerce, or a custom stack, we build Shopping and Search campaigns around your catalogue and your margins.
See our Shopify services →Service Businesses & B2B / SaaS
You have a clear value proposition and a booking or trial flow that can convert paid traffic. We run lead generation and demo-booking campaigns built around your sales cycle and cost per acquisition targets.
Agencies Needing a White-Label PPC Partner
You have the client relationship. We have the Google Ads expertise. We run campaigns under your brand — invisible to your client, accountable to you. Used regularly by web, SEO, and marketing agencies in the USA and UK.
→ Learn about white-labelGoogle Ads Questions, Answered Directly.
A Google Ads management agency plans, builds, and optimises your paid search campaigns on Google. This includes keyword research, ad copy writing, bid strategy management, landing page alignment, conversion tracking, and weekly performance reporting. BillionX focuses specifically on ROAS and revenue targets — not just platform metrics like impressions or CTR.
Google Ads works harder when it's part of a growth system.
Paid search drives the fastest revenue — but it reaches its ceiling when it's running in isolation. BillionX clients who combine Google Ads with CRO, SEO, and Shopify development consistently outperform those running a single channel.
Conversion Rate Optimisation
Google Ads traffic only converts when the landing page is built to convert. Our CRO team fixes the page side so your ad budget goes further — higher CVR, lower CPA, same spend.
See CRO Services →eCommerce & Shopify SEO
Google Ads tells you which keywords drive revenue. We feed that data into your SEO strategy so you earn rankings you'd otherwise pay for. Less paid dependency. More organic leverage over time.
See SEO Services →Shopify Development
If you're running Shopify, we build stores that are engineered to convert the traffic your Google Ads campaigns send. Faster pages, better mobile UX, and checkout flows built for revenue.
See Shopify Services →